FRAME is a brand that bridges the heritage and quality of manufacturing in Los Angeles with a distinctly European aesthetic. Its collections take inspiration from a French way of “dressed up casual” embodied by the style icons of the 1970s.
Since the brand’s inception in 2012, FRAME has rapidly evolved from the off-duty models favourite denim brand, to a fashion house that produces four ready-to-wear collections a year.
New to Rapunzel’s Closet in 2017, Frame has become a customer favorite. The novelty styles and the longer denim shorts top our best sellers list.