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Palm
Beach native Randi Evans was destined for the world of fashion.
In sixth grade, Randi launched her first business - an accessory
line of denim bracelets created from her father's worn-out jeans.
She won her school's entrepreneur award for her efforts -foreshadowing
a career path that would be realized fifteen years later.
In the interim, Randi honed her business skills
at the University of Michigan, where she earned a Bachelors
of Business Administration degree in 1998. She then held positions
in the financial industry for companies in Chicago, Illinois
and New York City. But the pull of the fashion world proved
too great. A simple twist of fate and her family's entrepreneurial
legacy altered the course of Randi's professional life forever!
In 2002, Randi had the idea to create a stationary
line, inspired by her grandfather's successful postcard business.
Needing something to "pay the bills" while developing
the collection, Randi took a cue from her grandmother - who
used to run a gift shop in front of the postcard warehouse.
Later that same year, Rapunzel's of Palm Beach, coined from
Randi's childhood nickname opened its doors. Painted in her
grandmother's favorite color purple, Rapunzel's quickly became
known for its vintage items, jewelry, t-shirts, stationary,
handbags, totes and other home décor pieces.
While working in her new shop, Randi soon began
to acknowledge the shortage of local places to buy edgy, fashion-forward
clothing. Known for its more sophisticated, tailored and polished
look, Palm Beach did not offer Randi and her creative contemporaries
the trend-setting selections they craved. So, in September 2003,
Randi called on her innate sense of style and business savvy
to open her first clothing boutique Rapunzel's Closet, two doors
down from the gift shop, on Royal Poinciana Way.
Just as Lily Pulitzer paved the way for the pastel
prints the area is often associated with, Randi introduced stodgy
Palm Beach to a wide range of designers that the island's denizens
often had to pick up on their globetrotting travels. Jeans became
the shops calling card, along with an eclectic mix of new and
well-known fashion and accessories designers. The resulting
success was instant - so much so - that just three months later
Randi introduced her second boutique of the same name, on the
opposite side of Palm Beach, just off chic shopping destination
Worth Avenue.
In May 2004, Randi launched Rapunzel's e-commerce
site www.shoprapunzels.com, which allowed the snow bunnies to
continue shopping after the thaw, and for people all over the
world to enjoy the latest and greatest from this chic style
emporium.
In 2005, Randi became the youngest director on
the Palm Beach Chamber of Commerce. Her presence injects a much-needed
breath of fresh air into the island's old world establishment.
Her youthful point of view plays an integral part in bringing
her hometown into the 21st century, while still honoring its
illustrious past.
Randi lives in New York City with her precious
pooch Newman. She travels to Palm Beach monthly and can usually
be found behind the register or helping customers at either
of the boutiques. She still dreams of that stationery line -
and if history is any indication - we may be seeing that idea
come to fruition in years to come.
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